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Media Analyst

Southbank, Melbourne VIC Full-Time


About Our Client

Medianet

Job Description

The Role

Medianet Insights is looking for an engaged and critical thinking individual to join our growing and vibrant team as a media analyst working on a variety of client projects. The job involves evaluating media coverage and writing reports illustrating how our clients are being portrayed in the media. 

Medianet Insights has a history of promoting entry-level roles into account and project management positions, and the right candidate will have multiple opportunities to explore and develop skills beyond the responsibilities detailed below.

This role is a full-time position and is perfect for someone looking for experience and exposure to the media and communications industry.

Responsibilities

The successful applicant will be responsible for the following tasks, with full training provided:

  • Analysing media coverage against both qualitative and quantitative criteria, including key themes, sentiment and proactive engagement

  • Using nuanced guidelines to discern relevant and irrelevant coverage for clients with large media profiles, to ensure insights delivered to clients are targeted

  • Ensuring the analysis databases are accurate and consistent

  • Generating client reports including data visualisations and statistics

  • Writing insightful, relevant commentary about key media issues

  • Writing and presenting key learnings and evidence-based recommendations for clients

  • Updating and managing online platforms for client projects

  • Staying across broader developments and issues within client’s own organisations, in the media and across their industry in general

Skills - Required

  • Analytical mindset – Ability to think critically, identify patterns, and draw meaningful conclusions from data.

  • Excellent writing skills for a range of audiences, including the ability to synthesise complex information into digestible and accessible language

  • Strong attention to detail and a meticulous approach to work

  • Good Microsoft Office skills, including Excel, Word and PowerPoint, with a willingness to learn new technologies as needed

  • Excellent communication and interpersonal skills

  • Well-organised with strong time management capabilities and ability to meet deadlines

Skills - Desired

  • Bachelor’s degree in Media, Communications, Journalism, Publishing, or a related field.

  • Experience with qualitative or quantitative research.

  • Understanding of statistical concepts and methods for measuring accuracy and relevancy of large datasets.

  • Experience in a professional work environment.

  • Good understanding of corporate affairs, media relations and issues management practices

  • Experience with data analysis tools and platforms.

  • Well-read and up-to-date on national and world affairs.

  • Any experience giving oral presentations to clients or stakeholders will be well-regarded.

Please note that this is a role ideal for someone with 1-2 years experience in their career in media/communications. Experience in education settings, as well as customer-service or unpaid internship roles may be relevant to meet the required or desired key selection criteria. 

We are most excited to meet enthusiastic individuals with good attention to detail and an eagerness to learn – if this sounds like you, don’t hesitate to apply!

About us

Medianet Insights is an international award-winning media analysis agency working for some of Australia’s largest private companies, government departments and not-for-profit organisations. 

We are passionate about providing our clients with strategic insights on their media coverage.

Why join us

  • Opportunities for career progression, professional development, domestic travel and event/conference opportunities.

  • We pride ourselves on our friendly and supportive team culture – our close-knit company is friendly and passionate about what we do.

  • We offer flexible work arrangements - enjoy a mix of working from home and working from the office.

  • Convenient location in Southbank.

Application process

Email your CV and cover letter addressing the required and/or desired skills to [email protected]
 

Job summary
Function
Marketing & Communications
What is your industry?
Market Research & Analysis
Location
Southbank, Melbourne VIC
Job Type
Full-Time
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